E-commerce Selling Platforms In Nigeria – Top 5 Platforms In Nigeria To Start Selling In 2025
E-commerce Selling Platforms In Nigeria – Top 4 Platforms In Nigeria To Start Selling In 2025
Now is a great moment to be an entrepreneur since it’s never been simpler to launch an internet store to offer products or services. You may sell from the comfort of your home to Nigeria’s 200 million+ people thanks to e-commerce platforms.
With so many different e-commerce sites in Nigeria, you may feel like you have too many alternatives. A few considerations should be made in order to select the ideal one. When selecting a platform, it’s crucial to take into account factors like user base size, commission charges, payment alternatives, logistics capabilities, and customer trust.
You can select the best e-commerce platform to start and expand your online business in Nigeria by carefully considering these considerations.
E-commerce Selling Platforms In Nigeria
Since online shopping has become a new normal in society so should brands push their businesses online and this can be done with the help of an e-commerce selling platform. For Nigerian entrepreneurs who are looking forward to reaching a larger audience, here is a list of the top E-commerce selling platforms in Nigeria. They include the following:
- Jumia
- Konga
- Jiji
- Selar
Let’s get started.
1. Jumia
With more than 81 million monthly visitors, Jumia is the most well-known e-commerce site in Nigeria. In 2023, the site handled orders from its 2.3 million active users totaling more than $750 million. Nigeria is Jumia’s biggest market, even though this number includes sales from a variety of markets.
Jumai delivery, and costs vary from ₦500 to ₦5000 based on the item’s weight and size as well as the delivery area. Additionally, it provides pick-up locations nationwide for customers to pick up their goods. Jumia is the perfect venue for companies outside of Nigeria to access the Nigerian market because it also facilitates international shipping.
Through the platform’s affiliate marketing scheme, influencers and independent marketers can earn commissions on successful sales that are brought about by their special tracking links. With the help of the platform’s numerous promotional possibilities, sellers can further increase the visibility of their products.
2. Konga
Another well-known Nigerian e-commerce platform is Konga.com. It received over 22 million visits annually in 2015, making it one of the most popular e-commerce websites.
Joining the marketplace as a vendor is simple, and each sale earns a 3% commission. A convenient shopping experience is provided by Konga. Effective product delivery is guaranteed by Konga’s in-house logistics company, K-Xpress.
Products from a variety of categories, such as laptops, phones, clothes, shoes, and more, are available on the site. On Konga, sellers are free to choose their own return policy. Depending on their preferences, this policy may be as simple as a 7-day return policy or more complex.
3. Jiji: With over 12 million unique visits per month, Jiji is one of the most well-known e-commerce sites in Nigeria. Its accessibility to Airtel network users even in the absence of internet connectivity and the fact that it comes pre-installed on many Android phones are two factors contributing to its popularity.
Although it is free to list on Jiji, sellers can choose to use Premium Services to reach a larger audience, get more listings, and improve their visibility—all of which will lead to more leads and sales.
Additionally, retailers are permitted to advertise their products on Jiji using Google banners. With over 200,000 merchants, it processes $10–20 billion worth of transactions annually.
Jiji does not manage logistics like Jumia does. Rather, it gives buyers and sellers a way to communicate directly so they may schedule their own pickups or deliveries.
By facilitating direct communication, this builds confidence between consumers and sellers, even though it might not be appropriate for companies looking for a full-fledged e-commerce platform with integrated logistics.
4. Selar
Selar has become well-known as a one-stop shop for marketing e-books, digital goods, online courses, event tickets, and more. It provides the opportunity to sell tangible goods.
Your essential client data, like as email addresses and past purchases, is still yours. This enables you to develop client loyalty and carry out focused advertising campaigns.
More importantly, you have more control over the SEO of your website, which is essential for long-term success because it optimizes your store for search engines and raises your organic search ranks.
You can accept payments from nations outside of Nigeria thanks to the platform’s partnerships with international payment processors including PayPal, Stripe, Paystack, and MPesa. Only each product sold is subject to a commission fee, which is 7% for transactions involving dollars and 4%–6% for sales involving African currencies.
Additionally, Selar has an affiliate marketing scheme that lets sellers add their favourite marketers. Anyone can promote your goods and get paid a percentage of each sale made via their unique link. With 8,000 products sold through this initiative in 2023, marketers made ₦187 million ($207,506).
Conclusion
Nothing seems to be stopping you from taking your business to the next level by using some of these platformswhere high margins are guaranteed at the end.
Just carefully go through this post and pick which works best for your business and try it.
In our next post, we will look at some platforms where you can buy and sell used items in Nigeria. We hope this post was helpful for you.